Highve Social targets people ranging from ages 18-38 that enjoy alcoholic beverage alternatives or mood-boosting drinks. Specifically dialed in on California locals who enjoy music, yoga, and art.
Our goal is to create one-on-one unique deep relationships with these new followers and let them know about Psychedelic Water. Through these conversations, we learn preferences and insights while providing education on the propriety fusion of Kava, Damiana, and Green Tea extract.
AVG MONTHLY INSTAGRAM PERFORMANCE
REAL Followers Gained
Targeted People Engaged
BEFORE Highve Social = 9.5k AFTER Highve Social = 16K
WHAT IS PSYCHEDELIC WATER?
It's not hallucinogenic and won't make you trip like LSD or shrooms.
The herbs they use offer a mild, calming sensation that simply makes you feel good—usually, within 5-15 minutes of sipping. Partially owned by Murda Beatz, you can check out his new music video promoting Psychedelic Water below.
WHY FOCUS ON CALIFORNIA LOCALS?
After reviewing Google Analytics, at the time most of the sales had been generated from that state. Our goal was to accelerate Psychedelic Water's ability to reach new customers in that area.
HAS HIGHVE RUN PROMOTIONS USING DISCOUNT CODES?
We have crafted multiple campaigns generating direct sales for new flavor product launches and retargeting campaigns promoting sitewide discounts.
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ANALYSIS & CONSULTATION